Sell Services Online: Appointments, Invoicing & Payments — Squarespace

Run your entire business from one place

Start for free. No credit card required.

Everything in one place

Run your website, bookings, payments, and client communication together.

An experience clients will love

Let clients browse, book, and pay, in a polished client experience that feels like you.

Tools to help you grow

Bring in more clients, book more work, and earn more with tools that grow with your business.

Attract the right clients Win more business Offer services Get paid your way Build lasting relationships

Showcase your services and help clients find exactly what they need to book, register, or sign-up.

Tools to ease the intake process and make it easy for clients to say yes to your proposals.

Book appointments, host events and experiences, run a class or program, and so much more.

Send an invoice, take a deposit, accept payments on your site, or get paid in person. It’s easy to get paid, no matter what you offer.

Keep in touch with clients, follow up automatically, and make it easy for your community to come back.

Designed for how you work

From client work to projects, classes, programs, and experiences, Squarespace supports how you run your business.

Home Services](/content/solutions/home-services/index.html)

Events & Experiences](/content/solutions/events/index.html)

Charities & Nonprofits](/content/solutions/nonprofits/index.html)

Personal](/content/solutions/personal/index.html)

Creative Services](/content/solutions/creative-services/index.html)

Professional Services](/content/solutions/professional-services/index.html)

Education & Training](/content/solutions/education/index.html)

Beauty](/content/solutions/beauty/index.html)

Sports & Fitness](/content/solutions/sports/index.html)

Health & Wellness](/content/solutions/health/index.html)

Stand out and get discovered by the right clients

Create a website built for your services

Use service pages to organize what you offer, with AI tools that help you describe your services, and get found.

Get discovered by the right clients

Built-in SEO and AI visibility tools help your services show up in search and AI-powered results.

Win more client business

Create custom intake forms

Ask the right questions upfront so you get the details you need without the back-and-forth.

Send proposals, estimates, and contracts

Share polished proposals that match your brand and make it easy for clients to say yes.

Keep everything in one place

Track client details, notes, and past activity so you’re always prepared.

More ways to grow your business

Offer appointments

Book appointments, take payments, and automate the busywork, powered by Acuity Scheduling.

Host events and experiences

Create and manage events, workshops, and experiences.

Run classes and programs

Schedule classes, manage attendance, and keep everything organized.

Sell content and products

Turn your expertise into content, memberships, and products—digital or physical.

Get paid your way

Flexible checkout options

Pay by card, digital wallet, bank transfer (ACH), or in person with Tap to Pay, with options for deposits and payment plans.

Send invoices and get paid

Create and send clear, professional invoices or payment links so clients can review and pay with ease.

Faster access to funds

Access your earnings quickly with fast payouts and low fees, so you can keep your business moving.

Build lasting client relationships

Emails designed to match your brand

Create and send emails in minutes, with AI that helps you stay on brand.

Reach your audience

Send newsletters and promotions that keep your business top of mind and grow your contact list.

Automate your follow-ups

Set up simple automations to welcome clients, send reminders, and follow up after each visit.

Offer more ways to come back

Use packages, waitlisting, subscriptions and discounts to encourage repeat bookings and ongoing work.

Millions of entrepreneurs run their business on Squarespace.

Thread Caravan founder Caitlin Garcia-Ahern

Thread Caravan ↗](/content/blog/thread-caravan-global-workshops/index.html)

Sure Thing Chapel ↗](/content/blog/sure-thing-chapel/index.html)

With the massive volume of weddings we book, it is easy for things to slip through the cracks. A seamless system helps us avoid mistakes.

Sure Thing Chapel co-owner Amy Hybarger

Now, everything runs through one system on Squarespace. My bookings have grown over 600% from year one to year two of running my business.

Black Girl Blue World founder Gabby Shepard

Black Girl Blue World ↗](/content/blog/black-girl-blue-world-travel-business/index.html)

Frequently asked questions

How do I sell my professional services online?

Selling services online starts with creating a professional website where clients can discover what you offer, book appointments, sign contracts, and pay — all in one place. Squarespace combines website design, scheduling, payments, invoicing, email marketing, and client management tools to help you run and grow your service business from a single platform.

What do I need to make a good services website?

A good services website helps clients quickly understand what you offer, trust your brand, and take action, whether that’s booking, inquiring, or paying. Squarespace includes customizable templates, built-in scheduling, payments, SEO tools, intake forms, and marketing features designed for service-based businesses, so everything you need is in one place.

Can I book appointments for my business on Squarespace?

Yes. Squarespace includes built-in appointment booking through Acuity Scheduling, which lets clients book and reschedule directly on your website. Acuity is a complete online scheduling solution that offers calendar syncing, email and text reminders, and payment integrations—so your entire booking process runs without needing a separate tool.

Can I create and submit invoices online through my Squarespace account?

Yes. Squarespace lets you create and send branded invoices, collect deposits, share payment links, and accept payments—all from one place. You can also offer flexible payment options including credit and debit cards, Apple Pay, ACH bank transfers, and recurring payments, making it easy to get paid on your terms.

What payment methods can I accept with Squarespace Payments?

Squarespace Payments accepts credit and debit cards, Apple Pay, ACH bank transfers, Afterpay, Klarna, and in-person payments through Tap to Pay. It also supports invoices, deposits, payment links, and recurring payments, covering services, appointments, classes, memberships, events, and more, so you can get paid however works best for your business.

Can I run my entire service business on Squarespace?

Yes. Squarespace brings together website design, scheduling, payments, invoicing, email marketing, ecommerce, and client management in one platform, built for businesses selling services, classes, programs, events, content, memberships, and more. You won’t need to stitch together separate tools to run your business.

What types of services can I sell on Squarespace?

Squarespace supports a wide range of service-based businesses, including consulting, coaching, fitness, wellness, beauty, photography, creative services, education, workshops, events, and more. You can sell appointments, events, classes, programs, memberships, experiences, retreats, digital content, physical products, and services all in one place.

Can I sell classes, programs, memberships, or digital content online?

Yes. Squarespace makes it easy to sell online courses, workshops, memberships, subscriptions, digital products, and programs. You can create gated content, manage registrations, accept payments, and promote your offerings from one platform, without needing third-party tools.

Can I manage client information and communication on Squarespace?

Yes. Squarespace helps you manage client relationships with tools for intake forms, proposals, contracts, appointment booking, invoicing, email marketing, and automated follow-ups. Everything stays organized in one place, so you can focus on delivering your service rather than managing admin across multiple tools.

What is the best platform to sell services online?

The best platform for selling services online depends on your business model. Dedicated website builders like Squarespace give you full control over your brand, pricing, and client relationships — with built-in tools for booking, payments, and marketing. Freelance marketplaces offer built-in traffic but charge fees and limit your brand identity. For most service businesses building long-term client relationships, owning your own website is the stronger foundation.

How do I price my services for online sales?

Start by researching what competitors in your niche charge, then factor in your time, expertise, overhead, and the value you deliver. Common pricing models include hourly rates, project-based flat fees, retainers for ongoing access, and value-based pricing tied to client outcomes. Most service businesses start with hourly or project pricing and shift to retainers as demand grows.

How do I market my services online to attract clients?

Effective online service marketing typically combines a search-optimized website, a consistent presence on one or two social platforms relevant to your audience, and email marketing to nurture leads and stay in front of past clients. Client testimonials and case studies are especially effective for service businesses, since buyers are evaluating trust as much as capability. Squarespace includes built-in SEO tools, email marketing, and social integrations to support all of these from one place.

How can I build trust and credibility when selling services online?

Trust in an online services context is built through a combination of social proof (testimonials, reviews, and case studies), transparent pricing and process descriptions, and a polished, professional website that signals legitimacy for your brand. Making it easy for potential clients to reach you with questions, intake forms, and clear booking flows also removes friction at the point of conversion.

Where can I find clients for my services online?

Clients find service businesses through organic search (a well-optimized website), referrals from past clients, social media, industry communities, and freelance marketplaces. The most sustainable long-term channel is a searchable website with a frictionless booking experience — so clients can discover you, evaluate your services, and book without having to contact you first.

24/7 Support

Help Center

Get help from our award-winning Customer Support team.

Webinars

Free online sessions to learn the basics and refine your skills.

Start your free website trial today

No credit card required. Cancel anytime.